[Chinese Packaging Network News] Now farmers in the cultivation of fruit, not only to consider the quality of fruit selection, work hard on high-quality fruit, but also in fruit packaging design problems to do enough effort. The packaged fruit not only makes the fruit more beautiful, but also can increase the added value of the fruit. So what's wrong with fruit packaging design? China Packaging Network editors have prepared the following aspects for your reference:
Misunderstanding 1: The trouble
It is the packaging that does not classify the fruit, the size is good or bad, and the selected packaging, whether it is a carton, a bamboo basket, or a plastic bag, does not have any sign. Anyway, it can be packaged on the line. This kind of packaging generally only packs some major road goods. Even if you enter the market, you can only choose from people on the street, you can't enter supermarkets, and you can't sell a good price.
Myth #2: The defamatory brand is plainly famous.
For example, Linyi Apple in Shanxi and Yantai Apple in Shandong are very famous in the domestic market. But it does not mean that all apples produced in these two places are of good quality and uniform. However, in order to pursue efficiency and pursue brand names, some miscellaneous apples around the world will also use the "Yantai Apple" and "Linyi Apple" packaging to market. This approach will not only directly affect the reputation of China's famous fruits, but also makes it easier for nearby fruit growers to obtain a speculative attachment after obtaining short-term benefits, which is extremely incompatible with the strategy of developing names.
Misunderstanding 3: Speculative
Most of these packages are selected to be transparent, or to be packaged with certain openings. On the surface, the fruit is indeed uniform and bright, but as soon as the package is opened, it can be found that most of the fruits are defective. It is only in the packaging process that the consumers like to use transparency to play some smart, This practice essentially undermines the principle of market integrity. For a long time, it will naturally be seen by consumers and is not conducive to the development of markets for fruit farmers.
Misunderstanding 4: Luxury
That is, while choosing the quality of the fruit itself, it does not objectively and scientifically select the packaging that matches it, but blindly believes that the packaging is more luxurious, more beautiful, and easier to sell. In fact, in the eyes of many consumers, it is not only necessary to choose high-quality packaging, but also to choose high-quality fruit. Only by doing so can the market be opened.
The above packaging design mistakes, have you ever had?
